September 27, 2021

NFT’s – How Will They Disrupt the Music Industry

Music has been around since the dawn of humankind, and the music business has always been pretty much the same: audiences pay money to enjoy their favorite songs. In the Middle Ages, wealthy people would pay minstrels to perform in their homes. Centuries later, music lovers purchased their favorite songs pressed on vinyl.

Quite a bit has changed in the music industry since the days of wandering minstrels and record shops, though. Today, people are purchasing music online and listening on digitized platforms. This is especially true in the wake of the pandemic, which shuttered thousands of venues and put music tours on hold. There are even new ways to purchase music – including the use of NFTs.

NFTs, or non-fungible tokens, are the newest generation in currency. NFTs could also breathe new life into a music industry in great need of a second wind.

About NFTs

NFTs are tokens, which consumers can use like currency to buy and sell goods. Specifically, NFTs are used to purchase digital goods, such as memes, pictures, Tweets, and music.

NFTs use cryptocurrency technology, like Bitcoin or Ethereum. Consumers carry cryptocurrency in secure digital wallets. Artists offer their wares and consumers place bids in the form of tokens.

Traditional bank accounts use old-fashioned records to keep track of transactions. Cryptocurrency, by comparison, uses blockchain technology to track transactions between digital wallets. Each transaction bears a timestamp, which protects the transaction data from alterations or tampering. All users of the blockchain can see a copy of the data.  This adds a layer of security, as would-be thieves would have to change the transaction records involving the currency in order to steal the money.

NFTs – Music to Artists’ Ears

The introduction of NFTs come at a time when musicians, bands, and others in the music industry are facing some of the biggest challenges of their careers. Musicians rely heavily on ticket sales and sponsorships from live performances. Unfortunately, restrictions on congregating indoors and restrictions on large outdoor gathers dealt a heavy blow to performing musicians.

As their traditional revenue streams dried up, artists began looking for new ways to keep the money flowing. Some searched for loopholes or worked around regulations by hosting socially distanced events, but restrictions reduced crowd sizes to the point that holding concerts was just not profitable. Others held online concerts, but many musicians struggled with the technology required to livestream events. Broadcast from their homes in front of a curtain instead from a soundstage with a full complement of lights and special effects, many of these shows fell flat. Without sound engineers to work their magic, much of the music fell flat as it traveled across the internet. By the time the performance reached concert-goers, who watched the show from their cell phones and tablets, the music often felt muted and canned.

Even with the livestreams and reduced-audience live events, the pandemic cost the live event industry more than $30 billion by the end of 2020. Months later – well into live concert season – most musicians are still left without paying gigs, and the lack of work is emptying their pockets. In fact, musicians lost about two-thirds of their income in 2020, according to the BBC.

Then NFTs came along, offering a new way for consumers to purchase music from their favorite artists. During the week of February 15th, for example, Linkin Park’s Mike Shinoda made music history by becoming the first major-label artist to release a single as an NFT. His single Happy Endings went up for auction, earning the musician about $8,000. On February 28, 2021, artist/musician Grimes auctioned off $5.8 million worth of digital art pieces, including music, within just 20 minutes, all in NFTs. That same weekend, electronic musician 3LAU made history by offering the very first album-holding NFT with the re-release of an older album; he made close to $12 million in 24 hours. Later, fans placed bids on 33 of 3LAU’s NFTs. Winners could redeem their tokens for special-edition vinyl records, unreleased music, unique experiences, and bonus-song tokens.

Artists of all types have been jumping on the NFT bandwagon. Kings of Leon became the first to release a new album as an NFT. Their tokens can unlock front row seats to future concerts, limited-edition vinyl, and other special perks. Latin-trap star Ozuna pocketed $800,000 in NFTs. Portugal. the Man recently proclaimed that “cryptocurrency is the new rock’n’roll.”

Why NFTs?

NFTs are attractive to musicians because they cut out the middlemen, of which there are a lot of in the music industry. When a fan buys an album, purchases merchandize, or streams a song, the artist receives a small amount of the money – most of the proceeds go to the record company or streaming platform. These same middlemen make money from concert ticket sales too, as do record companies. NFT transactions are direct transfers between the musician and the fan, so the artist gets 100% of the money and the fan receives the high quality content in their digital wallet.

NFTs also give musicians flexibility over the items they wish to offer. The tokens involved in NFTs can be digital, but they can also be physical and in the form of albums, sound bits, merchandize, digital art, and concert tickets. Fans are thrilled to be on the receiving end of these rare experiences, and are willing to pay for them.

While purchasing digital music with NFTs may never replace the thrill or monetary reward that comes with a concert ticket, non-fungible tokens will likely add to revenue streams of musicians and bands. Until venues open back up after the pandemic has ended, NFTs may be the ticket to success for the music industry.

ABOUT FRANK MAGLIOCHETTI

Frank Magliochetti owes his professional success to his expertise in two areas: medicine and finance. After obtaining a BS in pharmacy from Northeastern University, he stayed on to enroll in the Masters of Toxicology program. He later specialized in corporate finance, receiving an MBA from The Sawyer School of Business at Suffolk University. His educational background includes completion of the Advanced Management Program at Harvard Business School and the General Management Program at Stanford Business School. Frank Magliochetti has held senior positions at Baxter International, Kontron Instruments, Haemonetics Corporation, and Sandoz. Since 2000, he has been a managing partner at Parcae Capital, where he focuses on financial restructuring and interim management services for companies in the healthcare, media, and alternative energy industries. Last year, he was appointed chairman of the board at Grace Health Technology, a company providing an enterprise solution for the laboratory environment. Frank is also CEO of ClickStream, ClickStream’s business operations are focused on the development and implementation of WinQuik™, a free to play synchronized mobile app and digital gaming platform. The platform is designed to enable WinQuik™ users to have fun, interact and compete against each other in order to win real money and prizes. Twitter at @ClickstreamC  @WinQuikApp, Nifter™, a music NFT marketplace that allows recording artists to create and sell limited edition authenticated NFTs, and their foreign language exchange learning app  @HeyPalApp.

Frank was appointed Chairman and Chief Executive Officer at Designer Genomics International, Inc. The Company has accumulated a growing body of evidence that highlights a link between alterations in the immune and inflammatory systems and the development of chronic human disease. The Company is visionary and has established itself as a leader in the field of inflammatory and immune genetic DNA and RNA biomarkers that play a causative role in debilitating conditions, such as atherosclerosis/heart disease, diabetes, arthritis, inflammatory bowel disease, post-traumatic stress disorders (PTSD) and cancer.
A proprietary state-of-the art data mining bioinformatics program, called ‘cluster analysis’ will be used to measure disease development susceptibility with potential for earlier diagnosis and intervention. The company is developing a healthcare program based on its proprietary genetic panels that will allow people to be their own healthcare advocate and take an active role in their health status as well as longevity.

This image has an empty alt attribute; its file name is frankmagliochetti_FrankMagliochettiNews.jpg
Mr. Frank Magliochetti MBA
Managing Partner
Parcae Capital

www.parcaecapitalcorp.com
www.frankmagliochetti.com

Sources

https://apnews.com/article/elton-john-celine-dion-coronavirus-pandemic-b63179e05d0768dcd907da5beeccad52https://www.bbc.com/news/entertainment-arts-54966060

What are NFTs and Where is this Heading?

NFT’s – Non-fungible tokens are popping up everywhere in the news these days, with high-profile companies, artists, and sports figures hopping on the newest marketplace bandwagon. Some NFTs are worth millions, and new ways to trade NFTs are popping up every day.

What exactly are NFTs?

In economics, a fungible is a good or commodity that is replaceable. Oil and gold are fungible commodities, in that someone can sell their gold or oil and purchase an exact replacement that has the identical value and properties of the oil or gold they just sold. A bitcoin is also fungible – trade one bitcoin for another, and you will have basically the same thing. A non-fungible, then, is a unique commodity that cannot be replaced with something else.

NFTs are cryptocurrency, a type of currency used to buy goods and services. Unlike paper money printed by governments, cryptocurrency is digital asset, so it is not something you can store in your wallet or pocket. Cryptocurrencies like NFTs work using blockchain, a public ledger system that creates an unchangeable digital record of transactions; the information is decentralized, stored across many computers.

NFTs are one-of-a-kind digital assets, such as drawings, music, video clips and jpegs, represented by a unique code recorded on the blockchain. NFTs can be bought and sold like a physical asset; the blockchain tracks the ownership of the NFT and the validity of the purchase. The buyer of the NFT gets a token that proves that they own the original work.

Even tweets can be bought and sold as NFTs; in March of 2021, the founder of Twitter sold his first tweet, published in 2006, for just under $3 million. A buyer purchased Nyan Cat, a 2011 an animated Gif of a flying pop-tart cat, for more than $500,000. Elon Musk’s musician girlfriend, who performs under the stage name Grimes, sold some of her digital artwork for more than $6 million.

Even major auction houses are getting in on the action. Christie’s recently held its first digital-only auction, which netted a cool $69 million for the artist who goes by the name of Beeple. As of mid-April 2021, Beeple is the highest selling NFT in history.

History of NFTs

Colored Coins are arguably the first NFTs, appearing in 2012 – 2013. Made of small denominations of a bitcoin, Colored Coins could represent property, coupons, shares of a company, subscriptions, access tokens, and digital collectibles. The system was flawed in that the coins could only represent an asset as long as everyone agreed on what the coins represented. If just one participant decided that they no longer equated a Colored Coin with a coupon, for example, the whole system collapsed. Colored Coins did open the door to putting real-world assets into blockchain ledgers, however, which laid the groundwork for NFTs.

Colored Coins also revealed the possibility of issuing assets onto blockchains. The big problem was that the then-current iteration of Bitcoin did not have the ability to issue assets – it was still just a digital money system, somewhat like internet cash. In 2014, big thinkers at Counterparty built a financial platform on top of Bitcoin; this platform allowed participants to create assets, such as a trading card game and meme trading. Counterparty even had a crypto token with the stock ticker symbol XCP.

Force of Will, a large mainstream company that had no prior experience with blockchain or cryptocurrency, launched their popular trading cards on Counterparty. This move brought NFTs out of the shadows and into the marketplace spotlight.

People began moving their memes to Counterparty. In 2016, people began to issue “rare pepes,” which are memes that feature a specific frog character. In addition to being on Bitcoin blockchain, the Rare Pepe Meme Directory certifies the rareness of the rare pepe meme.

Bitcoin now has a number of competitors offering blockchain, and many people now trade assets on those competing blockchains. People began issuing their rare pepes on one such competitor, known as Ethereum. In 2017, Ethereum introduced Peperium as a decentralized meme marketplace and trading card game (TCG). Their associated token, bearing the ticker symbol of RARE, could be used for meme creation and to pay listing fees.

Today’s NFT Marketplaces

New NFT marketplaces are popping up every day, and these marketplaces offer artists new ways to monetize their work. Even famed Super Bowl quarterback Tom Brady is launching an NFT, known as Autograph, in the fall of 2021. It will create digital collectibles featuring some of the biggest names in sports, fashion pop culture, and entertainment.

Nifter is a music NFT that, when launched, will allow users to create, sell, and find original music and even unique sounds. Artists can use the Nifter creation tool to mint a token for their music, and sell their NFTs on the Nifter marketplace at a fixed price or in an auction-style sale.

The first step in getting started with NFTs is to set up an Ethereum Wallet, which is a digital account that stores the cryptocurrency used to buy, sell, and trade NFTs. Next, purchase a small amount of Ethereum cryptocurrency to store in the wallet. Finally, connect the wallet to an NFT marketplace, such as Rarible, Zora, and SuperRare.

Will you make millions of dollars with NFTs? Maybe, maybe not – it depends largely on who you are (big names usually attract big money) and the digital goods you are trading. After all, the person who created an animated Gif of a flying pop-tart cat made half a million dollars. The only certainty is that NFTs are forever changing how we purchase digital art.

ABOUT FRANK MAGLIOCHETTI

Frank Magliochetti owes his professional success to his expertise in two areas: medicine and finance. After obtaining a BS in pharmacy from Northeastern University, he stayed on to enroll in the Masters of Toxicology program. He later specialized in corporate finance, receiving an MBA from The Sawyer School of Business at Suffolk University. His educational background includes completion of the Advanced Management Program at Harvard Business School and the General Management Program at Stanford Business School. Frank Magliochetti has held senior positions at Baxter International, Kontron Instruments, Haemonetics Corporation, and Sandoz. Since 2000, he has been a managing partner at Parcae Capital, where he focuses on financial restructuring and interim management services for companies in the healthcare, media, and alternative energy industries. Last year, he was appointed chairman of the board at Grace Health Technology, a company providing an enterprise solution for the laboratory environment. Frank is also CEO of ClickStream, ClickStream’s business operations are focused on the development and implementation of WinQuik™, a free to play synchronized mobile app and digital gaming platform. The platform is designed to enable WinQuik™ users to have fun, interact and compete against each other in order to win real money and prizes. Twitter at @ClickstreamC  @WinQuikApp Nifter a music NFT marketplace that allows artists to create, sell and discover unique music and sound NFTs on the Nifter™ marketplace, and their foreign language exchange learning app  @HeyPalApp.

Frank was appointed Chairman and Chief Executive Officer at Designer Genomics International, Inc. The Company has accumulated a growing body of evidence that highlights a link between alterations in the immune and inflammatory systems and the development of chronic human disease. The Company is visionary and has established itself as a leader in the field of inflammatory and immune genetic DNA and RNA biomarkers that play a causative role in debilitating conditions, such as atherosclerosis/heart disease, diabetes, arthritis, inflammatory bowel disease, post-traumatic stress disorders (PTSD) and cancer.
A proprietary state-of-the art data mining bioinformatics program, called ‘cluster analysis’ will be used to measure disease development susceptibility with potential for earlier diagnosis and intervention. The company is developing a healthcare program based on its proprietary genetic panels that will allow people to be their own healthcare advocate and take an active role in their health status as well as longevity.

This image has an empty alt attribute; its file name is frankmagliochetti_FrankMagliochettiNews.jpg
Mr. Frank Magliochetti MBA
Managing Partner
Parcae Capital

www.parcaecapitalcorp.com
www.frankmagliochetti.com

Sources

https://www.bbc.com/news/business-56492358

https://foundation.app/NyanCat/nyan-cat-219

https://www.bbc.com/news/technology-56252738

https://www.bbc.com/news/technology-56362174

https://counterparty.io/

http://www.fowtcg.com/

https://miro.medium.com/max/250/0*6uiJJUETr3dE15W2

http://rarepepedirectory.com/

https://ethereum.org/en/

ttps://nifter.io/

https://rarible.com/

https://zora.co/

https://superrare.co/